The easy way to remember it is profiles are for friends, pages are for business.
For best enjoyment of your Facebook profile, keep to less than 230 friends. There's some sound social psychology behind that, but check out http://ping.fm/LqHJe for a full rundown.
Your page should be to communicate the doings of your business to your customers and prospects. Build the relationship on Facebook and move the conversation to your website.
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