2011 was the year that quality content really came to the forefront of search engine ranking. It also laid the groundwork for a huge year in 2012 for social media integration into SEO.
Going forward, I don't think you can have social without SEO and vice versa. Integration of both is key and I think you'll see a lot more tools for managing and tracking social media this year.
SEO is still vitally important for many businesses, but there is a huge shift happening in how it's being done. Predictably, the spam approach employed by many businesses is being discounted at an ever increasing rate.
Good SEO practices are more important than ever before. There are still plenty of loopholes, but they are quickly being closed.
Read more: http://ping.fm/tnIs8
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