Wednesday, January 18, 2012

How To Use The Meta Description

This is something that often trips people up. Either they stress over every tiny detail of it, or they completely ignore it.

The best way is to think of it like the advertising copy for your search engine listing. Keep it under 155 characters and make sure to write in a way that entices the searcher to click through to your website.

More best practices: http://ping.fm/zhSwV

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