The likelihood of a status update, photo, video, etc showing up in your news feed depends on three things:
Your relationship with the person or page doing the sharing, the type of interaction or content shared and the recency of the shared content or interaction.
You can improve the visibility of your page's updates by encouraging interaction over a long term. The more people interact with your posts, the greater the likelihood that they and others will see them in the future.
See the rest here: http://ping.fm/5YMWV
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