One of the best things you can do to build the online component of your business is to regularly write useful, well researched articles. Encourage people to share your articles, but don't be shy in promoting your work across the interwebs.
You'll have to do most of your work yourself, but if you stick with it, the rewards will pay off big time in the future. A powerful website allows you to easily rank well for new search terms. Then when anyone is doing research for their articles, they'll find what you've written and reference it. This in turn builds upon the strength your site already has and creates an endless strengthening spiral, allowing you to do whatever you want with your site. Maybe promote one (or more) of your products, sell a friends on a joint venture, promote as an affiliate, engage people with your brand, whatever is the goal of your online presence.
Read more here: http://ping.fm/T4Zhc
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