Search engine optimization of itself is just a tool. Like email, it is meant to be used for good, but is sometimes utilized by the forces of spam.
Some people accuse us of spamming the search engines, but that's far from the truth. Often times, I'm pushing down less useful web pages in favour of ones created by myself or my clients that specifically answers what the user is searching for.
SEO encompasses far more than building links. If you don't spend the time to build a target for those links that is well optimized to the search phrase, you're wasting your time.
Search engines don't pay for your dinner. People do. Recognizing that, good search engine optimizers design for people, then work to get their message in front of those people.
Read more: http://ping.fm/RATkJ
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