Far from being all doom and gloom about Google's latest announcement regarding Analytics reporting ( http://ping.fm/hnKv4 ), I think it's a step in the right direction.
Up until now, the personalized search results have been polluting the organic data. This can cause a waste of funds due to a misallocation of your SEO budget, based on incorrect data.
Personalized search changes what people see, so you might think you're getting 20 clicks a month from a certain keyword for which you're in position 30. Leading you to calculate that if you were in the top 3 you could get perhaps 100 clicks a day. This may be true, or it may be that due to strong social media promoting some of your friends are seeing your articles high in the SERPs.
Clean data is good data. Thanks Google for cleaning it up, but could you please put it back as a separate referrer (like you did with Adwords data)? kthxbye
Read more: http://ping.fm/Qcjb1
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