As I understand it, success on Twitter comes down to doing two things consistently:
1. Not being boring
2. Give before receiving
You need to keep your tweets interesting. I know it's been said many times before, but it doesn't stop people posting nonsense all the time. Give people a reason to follow you!
Too many times, people ask for favors on Twitter before even introducing themselves properly. Introduce yourself, start up a conversation, provide value. Then people will be a lot more willing want to help you.
Check out http://ping.fm/oLjZ4 for a deeper look at these Twitter tips for beginners.
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