The internet these days is dominated by social media. That means most people spend their time online surrounded by their friends and family. People they know and trust.
If you, as a marketer, come along as a faceless corporation, you're creating a massive pattern interrupt that won't work in your favour. I guarantee it.
You need to personalize your communications with clients, customers, prospects and business partners. That's what they're used to. But even more than that, personalization just flat out works!
Go deeper: http://ping.fm/V9mPF
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment